Can "share Art" become a New trend of the Industry

release:2018-01-17 16:03:01 publisher:ARTS coin_Global art digital asset trading

The rapid growth of art consumption has long been regarded as a sign of consumption escalation, and the rapid growth of the Chinese art consumption market in the past decade has been a powerful proof of this view.

In 2003 to 2016 13 years, Chinese art market sales increased 30 times. At the same time, enterprises, institutional collectors growth has also become the typical characteristics of Chinese art market, at present the enterprise collectors purchasing power of the entire art market accounted for more than 60%, more than 70% home buying art auction is the entrepreneur.

Although the enterprise has become the absolute main force of art consumption and collection. However, this kind of consumption is only the "privilege" of large enterprises. The main reason for this phenomenon is the imperfect system of art market, whether it is the primary market or the secondary market. Although in recent years originated in Europe and the United States, art rental as the main business of the "art bank" is also gradually rising in China, but in accordance with industry practice. The lessee has to pay a deposit of $50% for works of art and a rent of $30%, which limits the size of the art bank and keeps the volume low.

However, from the reality of the situation, small and medium-sized enterprises also have a strong demand in the consumption of art field. In the era of consumption upgrade, consumers in the consumer environment, experience more and more attention, many companies also hope that through the office of the display of art way to highlight corporate culture, enhance the efficiency of the office. The reality calls for new demand art rental forms.

The emergence of a shared economy. It provides the possibility for ordinary enterprises to rent works of art. As a representative of "shared art" industry, rent art has solved many problems in the current enterprise art consumption. From the point of view of products. The traditional art leasing enterprises rent most of the original works, these works are not only high price and the pricing standard is not uniform. The works of famous artists with deep artistic value are presented in high quality, and the price standard is unified, which is convenient for enterprises to choose.

Although the purpose of many art consumers to buy works of art is to maintain their value and appreciate their value, they are still in the perspective of enterprise users. Most enterprises pay more attention to the artistic value and display effect of the art itself. The museum level reetch scheme lets the rental art be free from a particular art faction and not affected by the value of the art investment. Focusing on the quality of works of art. For all kinds of enterprises and institutions that have no investment and need to collect, the decorative value of high quality reetched works is obviously much better than that of the common original works, which can show the cultural taste of the enterprises.

The appearance of the new art rental method represented by the rental art, the deeper value lies in the art aesthetic education brought to the general public. At present, the consumption of high quality works of art can only be the behavior of a few people. However, the recent popularity of CCTV programs such as National Treasure shows the concern and yearning of contemporary Chinese for art and culture. As more and more enterprises choose to rent works of art. There will also be more and more access to high-end art by the general public, which will allow more people to receive universal education in the arts, and will also promote the growth of enterprises and the prosperity of the art market.

Source: KuaiBao Collection